Everyone has a soft spot for miniature-sized beauty products. The subscription box industry is built on this fact. Loyalty programmes are built on this fact. Smaller products are a marketer’s way to get people to try something expensive without having to buying the full size.
Ever wonder why cheap products don’t come in deluxe mini sizes? It’s because most peoples’ impulse spending threshold is high enough that we’ll just buy the full product. Like, you know, I’ll buy the full size of a Neutrogena or Goodness product untested because it’s only $20 if I don’t like it—but it’s only these Drunk Elephant minis that could get me to try the brand when the full-sized B-Hydra Intensive Hydration Gel is $82. (I haven’t even caved and bought the Drunk Elephant minis yet… but it’s only a matter of time.)
Anyway, more and more brands are making baby-sized products and my cynicism will step aside and make room for them every time. Tiny foundation bottle that looks like the full size? Yes please. Teeny powder jar, sifter and all? Get into my hands.
I was telling myself it had been a productive weekend, until I remembered that none of the three-thousand-odd words I’ve written were for Hyacinth Girl and that I haven’t published a blog post for a couple of weeks. So, here I am on Sunday night at 10pm, listening to the ever-enthusiastic Steve1989 open military rations while I write a well-overdue post about Antipodes’ recently relaunched Moisture-Boost natural lipsticks.
Antipodes have had natural lipsticks in their range for years, but last month I was invited to their relaunch where they introduced the refreshed line with an extended range of colours, all named after New Zealand locations.
I’ve been thinking about embarking on a Project Pan for a while now. I even filmed a video about it the other week, but after watching it back I hated how I looked in it, so it has since been deleted. You can have that video in word form in this blog post, instead.
Project Pan is where you select a certain number of beauty products with the express intention of ‘panning’ them. Panning can mean either hitting pan, or using them up entirely.
This concept of having to actively try to use a product up runs counter to the average person’s experience of makeup. Most people will have one foundation; they use it until it’s gone, and then buy another one. This is not how it works in the beauty blogging world, and so we have to set our minds to finishing products.
It does highlight the excess of beauty blogging, and that’s why I want to get into it. ‘No-buys’ don’t really work for me, and you’ll know about my recent Depression Hauls. Starting a Project Pan will hopefully help me minimise my makeup collection and rationalise my ‘need’ to buy more.
If there’s one thing worse than oily skin, it’s dehydrated oily skin. It sounds like an oxymoron, but dehydrated oily skin is really common, and the dehydration can be making your oiliness look and feel worse.
It took me a while to figure out that my skin was dehydrated and oily, and that these were two different concerns I needed to address. From my time working at Clinique I’ve learned how to identify dehydrated oily skin, and three different techniques for addressing it.
I’ve been hoarding empty things for a while now so I thought I’d make my first video with actual content (!) an empties and repurchases video (except for the tangent I go on about the Olay Regenerist night cream which is neither empty or a repurchase). It’s all skincare because I use that every day and I don’t wear makeup every day. I don’t think I’ve ever used up an eyeshadow or lipstick or blush completely. I should probably work on that before buying more things.
Remember how I said I had heaps of new shit to show you guys? This is that post. Lots of new makeup and skincare to talk about – some gifted, some purchased by my very own self. I’m going to dive right in to some quick reviews to avoid taking up too much of your time. Let’s go.
Yesterday on Twitter I mentioned how much I hate when bloggers use the phrase “landed on my desk” or “came across my desk” to talk about products that are provided to them as PR samples. It’s a phrase that draws attention to how casual it’s pretending to be. ‘Oh, no big deal, this happens all the time, it’s my job,’ when in reality, I see it most on small blogs that are imitating bigger bloggers. It’s also silly because how many of these people actually have desks that they a) dedicate to blogging and b) use?
My version of this post is accurately titled ‘On My Dining Table’, because that’s where this stuff lives. The dining table has not been used for dining in possibly a month (we like to eat sitting on the floor, or in bed). It’s also not all PR samples.