Everyone has a soft spot for miniature-sized beauty products. The subscription box industry is built on this fact. Loyalty programmes are built on this fact. Smaller products are a marketer’s way to get people to try something expensive without having to buying the full size.
Ever wonder why cheap products don’t come in deluxe mini sizes? It’s because most peoples’ impulse spending threshold is high enough that we’ll just buy the full product. Like, you know, I’ll buy the full size of a Neutrogena or Goodness product untested because it’s only $20 if I don’t like it—but it’s only these Drunk Elephant minis that could get me to try the brand when the full-sized B-Hydra Intensive Hydration Gel is $82. (I haven’t even caved and bought the Drunk Elephant minis yet… but it’s only a matter of time.)
Anyway, more and more brands are making baby-sized products and my cynicism will step aside and make room for them every time. Tiny foundation bottle that looks like the full size? Yes please. Teeny powder jar, sifter and all? Get into my hands.