FACE | Tinies

Miniature beauty products - deluxe sized recent releases

Everyone has a soft spot for miniature-sized beauty products. The subscription box industry is built on this fact. Loyalty programmes are built on this fact. Smaller products are a marketer’s way to get people to try something expensive without having to buying the full size.

Ever wonder why cheap products don’t come in deluxe mini sizes? It’s because most peoples’ impulse spending threshold is high enough that we’ll just buy the full product. Like, you know, I’ll buy the full size of a Neutrogena or Goodness product untested because it’s only $20 if I don’t like it—but it’s only these Drunk Elephant minis that could get me to try the brand when the full-sized B-Hydra Intensive Hydration Gel is $82. (I haven’t even caved and bought the Drunk Elephant minis yet… but it’s only a matter of time.)

Anyway, more and more brands are making baby-sized products and my cynicism will step aside and make room for them every time. Tiny foundation bottle that looks like the full size? Yes please. Teeny powder jar, sifter and all? Get into my hands.

LIFE | Mecca Maxima is in Wellington!

Mecca Maxima Wellington haul

Mecca Maxima Wellington opened last week and I was invited to check it out on opening day. Wellington has been waiting for this for a long time—the Christchurch store opened earlier this year, but before that there has been a whole host of beauty brands virtually impossible to get in New Zealand.

The opening was conveniently in the school holidays (I see what you did there, Mecca) and there were folks queuing practically around the block, so it’s not just me that was excited. I ducked away from work over the lunch break (an extended lunch break, okay) to check out the store—and there’s lots to be excited about.