Mecca Maxima Wellington opened last week and I was invited to check it out on opening day. Wellington has been waiting for this for a long time—the Christchurch store opened earlier this year, but before that there has been a whole host of beauty brands virtually impossible to get in New Zealand.
The opening was conveniently in the school holidays (I see what you did there, Mecca) and there were folks queuing practically around the block, so it’s not just me that was excited. I ducked away from work over the lunch break (an extended lunch break, okay) to check out the store—and there’s lots to be excited about.
My haul at the top of this post features some products kindly gifted to me by Mecca, and some I bought. They also had a promotion on opening day where you could win products, and I scored the Urban Decay x Gwen Stefani eyeshadow palette. It’s no longer available to purchase so I won’t write about it, but look out for other Mecca Maxima items in upcoming blog posts.
Beauty to go
The first thing that I got super stoked about was all the miniature beauty products—’Beauty to go’ in Mecca parlance. They’re not always the most cost effective but if you’re looking to try the brands new to Wellington and aren’t sure where to start, it makes sense to pick up some minis.
New in skincare
The opening of Mecca Maxima Wellington brings stacks of skincare brands that we used to have to buy sight-unseen online. This is particularly handy when they’re the more expensive ones, like Drunk Elephant. Stupid name, but Drunk Elephant has potent targeted formulas that are packed with actives and are meant to be super effective. If you want something a little more affordable, there are brands like Mario Badescu and Korres to get you through.
The trendy makeup
Most people there were jostling to see Urban Decay and Too Faced products in the flesh. While I stand by Urban Decay as a consistently quality makeup brand, I don’t feel as favourably towards Too Faced. They’re just not my bag—pink and cute isn’t me. To be fair, there are a few Too Faced products I do rate: the Chocolate Soleil bronzer and Hangover primer, for example, but I’d steer away from the White Choc Chip palette despite its appealing $41 price tag.
The bad news
It’s not all good news, unfortunately. The advent of Mecca Maxima Wellington means we lose a number of brands that are exclusive to Mecca Cosmetica stores. These include Diptyque, Byredo, Nude Skincare and This Works. If you’re not about the expensive skincare and fragrance life, you might not care, but Diptyque and Byredo are my two favourite perfume brands. I might have to switch loyalties to Jo Malone or try World Beauty‘s range of $$$ perfumes instead—or start buying cheaper fragrances. I started with a Tocca rollerball at Mecca Maxima last week!
Have you been in to Mecca Maxima yet? What are you most excited about?