Serozinc: massively hyped, virtually impossible to get in New Zealand, potentially pseudo-science—but I love it.
La Roche-Posay Serozinc won this year’s CEW Award for best new skincare treatment product, but it has been available for a few years in Europe. Now that Escentual sells it in the UK, it’s getting a bit more notice, helped more than a little by Caroline Hirons’ love for it.
Serozinc is sold at Priceline in Australia, so I asked Lena to bring a can back for me when she went to Melbourne. It’s a real pain in the butt to try to buy it from New Zealand, because despite the proliferation of freight-forwarding services, none of them will send pressurised containers.
(There are a few sellers on eBay that have international shipping, but I haven’t tried them yet. If you do, let me know how it goes!)
La Roche-Posay Serozinc is a very basic toner in a spray can—literally just water, zinc sulfate and sodium chloride. It’s advertised as being able to manage oil production and aid in blemish recovery, although the science doesn’t say much, if anything, to back that up.
Now this is the weird part: I genuinely think that Serozinc minimises my redness, and it does it almost instantaneously after I spray it on my face. Is it just having a placebo effect because I really want it to work? Skincare doesn’t work like that, surely. From a scientific perspective, studies haven’t been done on zinc sulfate as a topical skincare ingredient on its own, so it’s hard to say either way.
Serozinc doesn’t irritate my skin like Paula Begoun’s Beautypedia says it should (in fact, quite the opposite). I like what it does to my face, and that’s really all I can say.
The other advantage of a toner in a spray form, which isn’t unique to Serozinc, is the convenience factor. You don’t even need to use a cotton pad—just spritz it all over the face, let it absorb (sometimes I pat it in) and continue with your routine. Nice.
Have you tried Serozinc? Do you think I’m just imagining the benefits?