What do you do when you ask a brand for a press sample of an upcoming release but before it arrives the associated celebrity does something that confirms that they are, in fact, The Worst and you don’t really want to support them? Write a conflicted blog post about it, obviously.
I’m talking about the MAC Viva Glam Miley Cyrus 2* collection. I’ve been indifferent at best towards Miley since the Hannah Montana days, which I watched sometimes with my host siblings when I lived in Canada and mostly just marvelled at how clearly-not-fifteen the actor who played her older brother was. The first Miley/VG lipstick and gloss came out at the start of this year and I didn’t buy it because I don’t care for hot pink.
The thing is that Miley has been running her mouth about issues of race (and appropriating the shit out of black culture when it suits her) and, while I can’t speak with authority on this, other people can and have called her out on it (like Nicki Minaj, another Viva Glam alumni and generally excellent person).
On the other hand, one hundred percent of the money that comes from the sales of Viva Glam products goes to the MAC AIDS Fund, which does a bunch of really important work serving people with HIV and AIDS. That money goes to the fund no matter what celebrity is fronting the campaign. And the lipstick is a colour that we know I am a fan of, and I’d be buying regardless.
So, come September 7 this collection is on counter in New Zealand at all MAC locations, with the lipstick $40 and the lipglass $38. All of that money goes towards the MAC AIDS Fund. I say set aside any Miley-related misgivings. What do you think?